What is collected, why, how long it is kept, and how to have it erased.
LAST UPDATED 10 AUGUST 2026 · DATA CONTROLLER: ARCHITECTURE & ENGINEERING SERVICES LIMITED
Architecture & Engineering Services Limited (AES Ltd) is the data controller for this website. Jason James McCaffrey M.Eng (Hons), Chief Executive Officer, is responsible for data protection.
Contact for any privacy matter: jjmc@jjmccaffrey.com or +44 (0)7890 278110.
This policy is written to the UK General Data Protection Regulation and the Data Protection Act 2018. It is written in plain English on purpose: a privacy policy nobody can read is not informed consent.
Four things, and no more:
Lawful basis: performance of a contract (Article 6(1)(b)). You asked for an account; an account cannot exist without somewhere to keep it.
Your email address is used to send occasional updates about new engineering tools, downloads and capability notes. The box is ticked by default at registration with a plain opt-out beside it, and every change of mind is recorded with a timestamp.
Lawful basis: consent (Article 6(1)(a)), and Regulation 22 of PECR. Withdraw it at any time from your account page or from the unsubscribe link in any email — withdrawing is as easy as giving it, which is what the law requires.
Only if you accept. If you decline the banner, nothing in this section happens at all and the site works identically.
Lawful basis: consent (Article 6(1)(a)).
Nothing is collected. The Send button opens your own email application with the message ready to go. Nothing you type reaches this website's server.
| Account details | Until you delete the account. There is no automatic expiry, because an account that vanished on its own would be worse than useless. |
|---|---|
| Marketing consent record | Kept for the life of the account, then reduced to a non-identifying stub. Regulators expect a controller to be able to show consent existed; the stub does that without holding anything personal. |
| Analytics records | 180 days, then deleted automatically. Deletion actually runs — it is triggered whenever the analytics page is opened, not merely promised here. |
| Location cache | 24 hours, as a salted hash only. |
| Unconfirmed registrations | The confirmation link expires after 48 hours. An account never confirmed cannot be signed in to. |
Nobody, for their own purposes. Ever. Your data is not sold, rented, traded or passed to advertisers, data brokers or partners.
Three processors are involved in running the site, and only to the extent described:
Marketing email, if you consent to it, is sent by AES Ltd directly.
Under UK GDPR you have the following rights. Where a button on this site already does the job, it is named — a right that needs a letter written is a right most people never use.
| Access Art. 15 | See everything held about you. Your account page lists it in full; Download a copy exports the lot. |
|---|---|
| Rectification Art. 16 | Correct anything wrong. Settings and consent are editable directly; email jjmc@jjmccaffrey.com to change an address. |
| Erasure Art. 17 | Delete my account permanently on your account page. Immediate, complete, irreversible, and confirmed by email. |
| Portability Art. 20 | The Download a copy button gives you machine-readable JSON another system can import. |
| Restriction Art. 18 | Ask for processing to be paused while a dispute is resolved. Email us. |
| Objection Art. 21 | Object to processing, including marketing. Untick the box — the objection takes effect at once. |
| Withdraw consent Art. 7(3) | Marketing: your account page. Analytics: the cookie policy has a button that clears the choice and asks again. |
No fee is charged, and no reason need be given. Anything not covered by a button is answered within one month, as the regulation requires.
The law allows up to a month. This site does it immediately, because there is no operational reason to wait.
When you confirm deletion: your email address, password hash, dates and saved settings are removed from the database outright; any analytics rows that pointed at your account stop pointing at anything and become indistinguishable from an anonymous visit; the consent history is stripped of your address and reduced to a stub proving a lawful basis once existed. A confirmation email is then sent — the last use of the address before it is gone.
What cannot be undone: exactly that. There is no recovery, no grace period, and no archived copy waiting quietly somewhere. That is what erasure means, and it is worth understanding before you press the button.
This site sells professional engineering consultancy and is not directed at children. Accounts are not knowingly created for anyone under 13. If you believe a child has registered, email jjmc@jjmccaffrey.com and the account will be erased.
Please raise anything with us first — most concerns are resolved the same day. You also have the right to complain directly to the supervisory authority:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline 0303 123 1113 · ico.org.uk
The date at the top of this page is the date it last changed. A change that materially affects how your data is used will be notified by email to account holders before it takes effect, not applied quietly and dated afterwards.